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START A REED DIFFUSER BUSINESS IN SOUTH AFRICA Room reed diffusers has gained major popularity over the recent years. Bottom line is that consumers want scented spaces to elevate their mood and set the tone to relief stressful day to day activity. Scent creates a...

FRAGRANCE INGREDIENT OF THE MONTH: OUD Oud, known as the 'liquid gold' of perfumery, is one of the rarest and most expensive fragrance ingredients in the world. Extracted from the resinous heartwood of the Aquilaria tree, a protected species in Southeast Asia, oud has...